POLECAMY
Koszyk
International Service Management in the Context of Sustainable Development
Redakcja:
Format:
ibuk
This book facilitates a harmonious convergence of the insights of distinguished scholars and practitioners who have written their chapters drawing primarily on three interconnected perspectives on sustainability and consumption. Entire publication is divided into four parts and contains selected chapters related to different aspects of service management from perspective of sustainable development and in context of different countries. First part provides inside to sustainability and sustainable development in services sector. Second one present selected aspects of management challenges in services sector. Part three is focus on consumer behavior and structure of consumption in context of sustainability goals. And finally last part in chapters related to sustainable development in different service business. This edited book is the culmination of the international research symposium on service management (IRSSM-11) a distinguished event that transpired in June 2023.
| Rok wydania | 2023 |
|---|---|
| Liczba stron | 370 |
| Kategoria | Publikacje darmowe |
| Wydawca | Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach |
| ISBN-13 | 978-83-7875-875-4 |
| Numer wydania | 1 |
| Język publikacji | angielski |
| Informacja o sprzedawcy | ePWN sp. z o.o. |
Ciekawe propozycje
Spis treści
| INTRODUCTION | 7 |
| ACKNOWLEDGMENT | 9 |
| Part I | |
| SUSTAINABILITY IN SERVICES SECTOR | |
| CHAPTER 1. Sustainability: Wisdom from the Past and Vision for the Future. The Roles of Harmony, Compassion, Peace, and Symbiotic Advancement (Jay Kandampully, Anil Bilgihan) | 13 |
| CHAPTER 2. Sustainability in Services: Issues, Challenges, and Implications (Dhrithi Mahadevan, B. Mahadevan) | 21 |
| CHAPTER 3. Sustainable Service: A Role of Transparency in Building Sustainable Service (Suhyun Janis Jeon) | 44 |
| CHAPTER 4. Regulatory Drivers of Sustainable Choices and Its Impact on Service Sector (Magdalena Hilgner) | 55 |
| CHAPTER 5. Exploring the Optimal Balance Between High-Tech and High-Touch to Achieve Sustainable Development (Hyeyoon Choi, Jichul Jang) | 70 |
| Part II | |
| MARKETING CHALLENGES IN SERVICE SECTOR | |
| CHAPTER 6. Service Ecosystem as a Lens for Collaborative Risk Management and Sustainable Value Creation (Timo Rintamaki, Jarna Pasanen) | 87 |
| CHAPTER 7. From Plate to Experience in Context of Sustainability: Experiential Marketing in Hospitality Industry – Based on Spanish Restaurant (Laura Bacek) | 108 |
| CHAPTER 8. Greenwashing and Marketing Communication of Companies – A Threat to the Credibility of Information. Examples Based on the Service Sector (Angelika Kantor) | 127 |
| CHAPTER 9. Sustainability through Marketing Organic Food Consumption (Xi Yu, Huiling Huang, Stephanie Q. Liu, Laurie Luorong Wu) | 145 |
| CHAPTER 10. Trust in the Market Relations of Service Companies as the Foundation and Condition of Sustainable Development (Agata Małysa-Kaleta) | 161 |
| CHAPTER 11. The Role of Brand Purpose as the Driver to Achieve Sustainability in Organizations (Pierpaolo Testa) | 176 |
| Part III | |
| CONSUMER ON SERVICE MARKET | |
| CHAPTER 12. Consumption Expenditures as a Measure of the Sustainable Development in the European Union (Urszula Grzega) | 199 |
| CHAPTER 13. Senior Consumers Attitudes Toward Sustainable Consumption (Sławomir Smyczek) | 213 |
| CHAPTER 14. Consumer Misbehavior in the Insurance Market: Exploring Techniques to Justify Actions (Agnieszka Tetla) | 226 |
| CHAPTER 15. Gamers' Experience with Subscription Services as a Determinant of the Game Brand Success: Netnographic Study (Aleksandra Ryczko) | 246 |
| CHAPTER 16. Sustainable Consumer Behavior and Cooperative Platforms – Motivation and Determinants (Marta Grybś-Kabocik, Agnieszka Tetla) | 264 |
| Part IV | |
| SUSTAINABLE DEVELOPMENT OF SERVICE BUSINESS | |
| CHAPTER 17. Sustainability Impact on Banking Sector Services (Michał Szalast-Dao Quy) | 281 |
| CHAPTER 18. Collaborative Finance and Sustainable Service Marketing – Opportunities and Challenges (Franciszek Olejnik) | 304 |
| CHAPTER 19. Sustainability in the Context of Advertising Services (Przemysław Kotowski) | 325 |
| CHAPTER 20. Rethinking Retail through Strategic Sustainability Management (Ragul Senthi, Vishakha Kumari) | 343 |
| CHAPTER 21. Integrating Sustainability Principles in Governmental Tourism and Hospitality Development Strategies – Case of Jordan (Wlla E. Obeidat) | 353 |
| LIST OF AUTHORS | 369 |
Wypożyczaj w abonamencie!
Już od 2,66 zł za ebooka
