INNE EBOOKI AUTORA
Koszyk
-17%
Management and marketing information systems
Autor:
Format:
This book aims to provide knowledge on role and significance of Management Information Systems and Marketing Information Systems in contemporary business organisations. The book includes explanation of the information systems genesis and generations, presentation of a development of different types of information systems, i.e. Transaction Processing Systems, Integrated Information Systems, Decision Support Systems, Expert Systems, Executive Information Systems, Marketing Information Systems and explanation of their significance in organisational strategy development. In the book authors give general principles of designing and implementation of information systems, present actual methods of business information system development.
| Rok wydania | 2005 |
|---|---|
| Liczba stron | 110 |
| Kategoria | Publikacje Obcojęzyczne |
| Wydawca | Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach |
| ISBN-13 | 978-83-7246-928-1 |
| Numer wydania | 1 |
| Język publikacji | angielski |
| Informacja o sprzedawcy | ePWN sp. z o.o. |
POLECAMY
Ciekawe propozycje
Spis treści
| PREFACE | 9 |
| Chapter | 1 |
| ORGANIZATION, MANAGEMENT AND INFORMATION SYSTEMS | 11 |
| 1. New Strategic Role of Management Information Systems in Organisation | 11 |
| 2. Management Information Systems Generations | 14 |
| 3. Perspectives of viewing of Management Information Systems in business organisations | 17 |
| 4. Information Technology impact on organisational decision making and new organisational forms development | 19 |
| Questions and Problems for Discussion | 20 |
| Chapter | 2 |
| MANAGEMENT INFORMATION SYSTEMS IN BUSINESS ORGANISATIONS | 21 |
| 1. Integrated Information Systems | 21 |
| 2. Transaction Processing Systems | 27 |
| 3. Decision Support Systems | 29 |
| 4. Executive Information Systems | 33 |
| 5. Expert Systems | 34 |
| Questions and Problems for Discussion | 39 |
| Chapter | 3 |
| MARKETING INFORMATION SYSTEMS | 40 |
| 1. Functional and informational structure of Marketing Information Systems | 40 |
| 2. Marketing Information Systems to support marketing research | 45 |
| 3. Customer Relationship Management | 50 |
| 4. Communication Management | 52 |
| Questions and Problems for Discussion | 54 |
| Chapter | 4 |
| STRATEGIC PLANNING OF INFORMATION SYSTEMS | 55 |
| 1. Information Technology Strategy versus Information Systems Strategy development | 55 |
| 2. Planning Information Systems Architecture | 60 |
| 3. Information Systems Infrastructure Considerations | 62 |
| 4. Planning Interorganisational Information Systems | 64 |
| 5. Legacy Information Systems Reengineering | 66 |
| Questions and Problems for Discussion | 68 |
| Chapter | 5 |
| MANAGEMENT INFORMATION SYSTEMS BUILDING AND MAINTENANCE | 69 |
| 1. Information Systems design methods | 69 |
| 2. Insourcing versus Outsourcing of Information Technology | 77 |
| 3. Management support methods for Information System development | 80 |
| Questions and Problems for Discussion | 83 |
| Chapter | 6 |
| KNOWLEDGE BASED INFORMATION SYSTEMS | 85 |
| 1. Knowledge management system development | 85 |
| Questions and Problems for Discussion | 89 |
| Chapter | 7 |
| ELECTRONIC BUSINESS INFORMATION SYSTEMS | 90 |
| 1. Global Information Society | 90 |
| 2. Internet for business and economy | 94 |
| 3. eBusiness and eCommerce models | 95 |
| 4. mBusiness models | 100 |
| 5. eMarketing and mMarketing | 102 |
| Questions and Problems for Discussion | 103 |
| REFERENCES | 105 |
| LIST OF FIGURES | 109 |
| LIST OF TABLES | 110 |
KUP NA PREZENT
Management and marketing information systems
0,83 zł
Uzupełnij informacje na temat odbiorcy.
Produkt został pomyślnie dodany do koszyka.
Nieudana próba zakupu produktu. Spróbuj jeszcze raz.
Wypożyczaj w abonamencie!
Już od 2,66 zł za ebooka
