POLECAMY
Koszyk
Cultural Aspects of International Business
Redakcja:
Format:
ibuk
The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.
| Rok wydania | 2020 |
|---|---|
| Liczba stron | 206 |
| Kategoria | Inne |
| Wydawca | Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu |
| ISBN-13 | 978-83-7695-807-1 |
| Język publikacji | angielski |
| Informacja o sprzedawcy | ePWN sp. z o.o. |
Ciekawe propozycje
Spis treści
| Introduction (Przemysław Skulski) | 9 |
| 1. Culture – definitions, subjects, typologies (Przemysław Skulski) | 13 |
| 1.1. Culture – a term with multiple meanings | 13 |
| 1.2. Culture as an element of a company’s international environment | 18 |
| 1.3. Review of selected typologies of culture | 26 |
| 1.3.1. Dimensions of culture by Geert Hofstede | 27 |
| 1.3.2. Typology by Fons Trompenaars and Charles Hampden-Turner | 29 |
| 1.3.3. High and low context culture by Edward T. Hall | 30 |
| 1.3.4. Types of culture according to Richard R. Gesteland | 31 |
| 1.3.5. The GLOBE Model | 32 |
| 2. Religion, values, customs (Aleksandra Kuźmińska-Haberla) | 36 |
| 2.1. Religion and business activity | 36 |
| 2.1.1. Religion and the work ethic | 37 |
| 2.1.2. Religion and dietary restrictions regarding certain types of food | 39 |
| 2.1.3. Influence of religion on advertising | 41 |
| 2.2. Values and attitudes | 45 |
| 2.3. History, traditions, customs | 49 |
| 2.3.1. Influence of colonialism on the culture of the conquered countries. | 50 |
| 2.3.2. Historical motifs in advertising | 51 |
| 2.3.3. Significance of traditions and customs in running a business | 53 |
| 2.4. Symbolism | 55 |
| 3. Verbal and non-verbal communication in the context of intercultural negotiations (Anna H. Jankowiak) | 62 |
| 3.1. Importance of communication in business | 62 |
| 3.2. Models of communication | 63 |
| 3.3. Verbal communication | 66 |
| 3.4. Non-verbal communication | 70 |
| 3.4.1. Kinesthetics – gestures, body language, facial expression | 71 |
| 3.4.2. Clothes and appearance | 75 |
| 3.4.3. Importance of distance in non-verbal communication | 75 |
| 3.5. Influence of communication on the negotiation process | 77 |
| 3.5.1. Principles of correct business communication in Japan | 78 |
| 3.5.2. Principles of correct business communication in China | 79 |
| 3.5.3. Principles of correct business communication in Germany | 80 |
| 3.5.4. Principles of correct business communication in France | 80 |
| 3.5.5. Principles of correct business communication in Great Britain | 81 |
| 3.5.6. Principles of correct business communication in Russia | 82 |
| 3.5.7. Principles of correct business communication in the United States | 83 |
| 3.5.8. Principles of correct business communication in Brazil | 84 |
| 4. Education and material culture as elements of national culture (Sebastian Bobowski) | 85 |
| 4.1. Education and culture | 85 |
| 4.2. Rate of enrolment | 91 |
| 4.2.1. Rate of enrolment and the level of social development according to UNDP | 92 |
| 4.2.2. Enrolment ratio in the OECD approach | 94 |
| 4.3. Illiteracy index | 100 |
| 4.3.1. Illiteracy in the UNESCO research | 102 |
| 4.4. Material culture | 106 |
| 5. Social organization (Szymon Mazurek) | 111 |
| 5.1. The degree of social organization | 111 |
| 5.2. Social roles of men and women | 117 |
| 5.2.1. The war between sexes in advertising | 125 |
| 5.2.2. The meaning of gender in the workplace | 128 |
| 6. Selected problems of a multicultural environment 136 | |
| 6.1. Culture shock (Aleksandra Kuźmińska-Haberla) | 136 |
| 6.2. Stereotypes and prejudice (Aleksandra Kuźmińska-Haberla) | 142 |
| 6.3. Country of Origin Effect (COE) and Syndrome NIH (Aleksandra Kuźmińska-Haberla) | 144 |
| 6.4. Political correctness (Aleksandra Kuźmińska-Haberla) | 149 |
| 6.5. Research in a multicultural environment (Przemysław Skulski) | 151 |
| 7. Specificity of business activities in selected regions 158 | |
| 7.1. Is ‘multi-culti’ OK? – business activity in the European culture area (Aleksandra Kuźmińska-Haberla) | 158 |
| 7.1.1. Relations or transactions? | 158 |
| 7.1.2. Pünktlichkeit versus mañana | 160 |
| 7.1.3. A reticent German woman in business or other differences | 162 |
| 7.2. How to achieve understanding with a samurai – specificity of business activity in Asia and the Pacific Rim (Aleksandra Kuźmińska-Haberla) | 164 |
| 7.2.1. It is easier in a group | 165 |
| 7.2.2. Never lose face and do not allow others to lose theirs | 165 |
| 7.2.3. Who is higher up, and who lower down, or a hierarchy | 166 |
| 7.2.4. Guanxi – in the world of mutual ties | 168 |
| 7.3. How to conquer the ‘Wild West’ – business culture in the USA (Anna H. Jankowiak) | 170 |
| 7.3.1. The rules of conquest in the ‘Wild West’ | 171 |
| 7.4. Macho, macho – business activity in Latin America (Szymon Mazurek) | 176 |
| 7.5. Africa, the ‘New Continent’ for business (Sebastian Bobowski) | 181 |
| 7.5.1. Business etiquette in Africa | 183 |
| 7.5.2. Negotiating tips in selected African countries | 184 |
| 7.5.3. How to do business in Egypt | 192 |
| Conclusion (Przemysław Skulski) | 195 |
| Bibliography | 197 |
| List of tables | 205 |
| List of figures | 206 |
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