Red. Sławomir Smyczek, Justyna Matysiewicz, Kim Fam
Wydawnictwo: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Format: pdf, ibuk
The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to Economics in Katowice in 2017. This Conference, organized... więcej >
Red. Sławomir Smyczek
Wydawnictwo: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Format: pdf, ibuk
This book will aim to provide relevant theoretical frameworks and the latest empirical research findings in the area of marketing activity of companies, different institutions and organizations, new trends on global market, as well as contemporary... więcej >
Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological... więcej >
Red. Sławomir Smyczek
Wydawnictwo: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Format: pdf, ibuk
The entire publication is the outcome of the discussions which took place during International Conference on Enhancing Consumer Awareness host by University of Economics in Katowice. The entire publication is divided into four parts: first part... więcej >
Autor: Sławomir Leciejewski
Wydawnictwo: Wydawnictwo Naukowe Uniwersytetu im. Adama Mickiewicza
Format: ibuk