POLECAMY
Koszyk
-33%
Strategic directions of tourism development
The cases of Poland and Slovakia. Scientific monograph
Format:
pdf, ibuk
The monograph Strategic directions of tourism development. The cases of Poland and Slovakia presents:
- the important tasks in implementing tourism policy in the EU faced by each European country,
- the differences in approach to tourism policy implementation in two selected European countries, despite the presence of the EU three-level system of tourism management in both of the chosen countries,
- the complexity and difficulty of the systematic monitoring process of national and regional tourism products competitiveness in the context of creating the European tourist product
| Rok wydania | 2012 |
|---|---|
| Liczba stron | 168 |
| Kategoria | Zarządzanie, organizacja, strategie |
| Wydawca | Wydawnictwo Uniwersytetu Jagiellońskiego |
| ISBN-13 | 978-83-233-3427-9 |
| Numer wydania | 1 |
| Język publikacji | angielski |
| Informacja o sprzedawcy | ePWN sp. z o.o. |
Ciekawe propozycje
Spis treści
| Introduction (Małgorzata Bednarczyk) | 7 |
| PART I. European directions of strategic development of tourism (Małgorzata Bednarczyk) | 11 |
| 1. The background for the European strategy for tourism development | 13 |
| 1.1. Tourism in the Europe 2020 strategy | 13 |
| 1.2. Institutional implementation of the Europe 2020 strategy | 16 |
| 1.3. European Tourism Sector | 19 |
| 1.4. Model of monitoring of the strategy of development in the tourism sector | 20 |
| PART II. Strategic directions for tourism development: a case of Slovakia (Andrej Malachovský) | 25 |
| 1. Theoretical approaches of strategic management research and its implementation in tourism | 27 |
| 1.1. Schools of thoughts and content of strategic management | 28 |
| 1.2. Strategic thinking, mission and objectives formulation | 30 |
| 1.3. Strategy formation | 33 |
| 1.4. Competitive strategy and competitive advantage as a part of strategic management | 38 |
| 2. Tourism strategy in Slovakia | 45 |
| 2.1. Analysis of tourism development in Slovakia as a precondition for strategic management application | 45 |
| 2.2. Mission and objectives of tourism development in Slovakia | 69 |
| 2.3. Tourism development strategy in Slovakia | 74 |
| 2.4. Partial strategies as a part of tourism policy | 76 |
| PART III. Innovation as a key success factor of the tourism development strategy in Poland (Ewa Wszendybył-Skulska) | 87 |
| 1. About of innovation in tourism sector | 89 |
| 1.1. Factors affecting of the innovative processes in the Polish tourism | 97 |
| 1.2. Types of innovation in tourism | 115 |
| I. European directions of strategic development of tourism | |
| 2. Analysis of tourism sector innovation in Poland | 125 |
| 2.1. Frequency of offer implementation to the market | 127 |
| 2.2. Sources of innovation in tourism sector in Poland | 132 |
| 2.3. Tourism personnel development | 140 |
| Conclusions (Małgorzata Bednarczyk) | 145 |
| References | 147 |
| List of Figures | 155 |
| List of Tables | 157 |
| Appendix | 159 |
KUP NA PREZENT
Strategic directions of tourism development
30,95 zł
Uzupełnij informacje na temat odbiorcy.
Produkt został pomyślnie dodany do koszyka.
Nieudana próba zakupu produktu. Spróbuj jeszcze raz.
Wypożyczaj w abonamencie!
Już od 2,66 zł za ebooka
