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Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation

Synthetic organizational evaluation Emotional, behavioural and financial effects of marketing activities in effectiveness and efficiency evaluation

Autor: Witold Kowal

Wydawnictwo: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Format: ibuk

In their broadest definition, economic sciences, which include economics and management, study the behaviour of market participants. As it is this behaviour that ultimately creates economic results, it makes eminent scientific sense to understand... więcej >

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