Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological... więcej >
The monograph focuses on current issues and refers to the latest EU directives and Polish law on consumer protection. The Authors provide legal analyses not only of system-wide issues, but also examine specific legal acts and regulatory approaches... więcej >
Red. Sławomir Smyczek
Wydawnictwo: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Format: pdf, ibuk
The entire publication is the outcome of the discussions which took place during International Conference on Enhancing Consumer Awareness host by University of Economics in Katowice. The entire publication is divided into four parts: first part... więcej >
Autor: Małgorzata Bombol, Michał Jan Lutostański
Wydawnictwo: Szkoła Główna Handlowa
Format: pdf, ibuk
This study is structured into four chapters. The opening Leisure Redefined sets out a typology of approaches to defining leisure, namely the classical and social approaches and those arising from the individual's mental and spiritual state, and lays... więcej >