Informatyka ekonomiczna 3(57)

Informatyka ekonomiczna 3(57)

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The subject of the development and implementation of ICT is a source of many
scientific considerations. On the other hand, investing in modern ICT solutions is
one of the main directions of organizational improvement.
Therefore, the subject of management systems is still current and an important
topic of publications. The editors would like to thank the authors for the submitted
articles and those still to come, thanks to which the magazine is alive and developing.
An extremely valuable feature of the Business Informatics series is the fact that
the studies contained in it are presentations of various approaches and points of view
on the application of modern ICT solutions. The perspectives and views presented by
the authors often allow the readers to broaden their own reflections related to the
created view on the possibilities and directions of the application of information and
communication technologies in economic practice.
It is also important to add that not all the contributions sent for publication meet
the formal and substantive requirements. This further increases the significance and
value of the articles which have received double positive reviews and were selected
for publication in this issue of Business Informatics.
Currently, as a result of a multistage and strict formal and substantive verification
of our journal, approximately 25% of the texts submitted are accepted for publication.
The editors of this issue would like to express their gratitude to all the authors
who wanted to share their experiences and opinions. In addition, they would also like
to thank the reviewers for their insightful and factual assessments of the submitted
works.


Liczba stron75
WydawcaWydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Język publikacjiangielski
Informacja o sprzedawcyePWN sp. z o.o.

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Spis treści

  Preface     7
  Iwona Chomiak-Orsa, Konrad Liszczyk: Digital marketing as a digital revolution in marketing communication     9
  Iwona Chomiak-Orsa, Agnieszka Sosgórnik: Factors conditioning the implementation of the smart city concept    20
  Maciej Hadław, Tomasz Żabiński: A new perspective for the applicationof the Activity Based Costing method in manufacturing companies using MES class systems     30
  Dagmara Modrzejewska: The impact of Design Thinking on innovativeness of an organization and personal creativity of its employees     43
  Katarzyna Szkop: Using social media in communication processes in commercial office properties     52
  Kamila Tomczyk: Attitudes of young customers towards activities promoting electronic banking     63
RozwińZwiń
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