Cultural Aspects of International Business

Cultural Aspects of International Business

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The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.


Rok wydania2020
Liczba stron206
KategoriaInne
WydawcaWydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN-13978-83-7695-807-1
Język publikacjiangielski
Informacja o sprzedawcyePWN sp. z o.o.

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Spis treści

  Introduction (Przemysław Skulski)    9
  1. Culture – definitions, subjects, typologies (Przemysław Skulski)    13
    1.1. Culture – a term with multiple meanings     13
    1.2. Culture as an element of a company’s international environment     18
    1.3. Review of selected typologies of culture    26
      1.3.1. Dimensions of culture by Geert Hofstede     27
      1.3.2. Typology by Fons Trompenaars and Charles Hampden-Turner    29
      1.3.3. High and low context culture by Edward T. Hall     30
      1.3.4. Types of culture according to Richard R. Gesteland     31
      1.3.5. The GLOBE Model    32
  2. Religion, values, customs (Aleksandra Kuźmińska-Haberla)     36
    2.1. Religion and business activity     36
      2.1.1. Religion and the work ethic     37
      2.1.2. Religion and dietary restrictions regarding certain types of food     39
      2.1.3. Influence of religion on advertising    41
    2.2. Values and attitudes     45
    2.3. History, traditions, customs    49
      2.3.1. Influence of colonialism on the culture of the conquered countries.    50
      2.3.2. Historical motifs in advertising    51
      2.3.3. Significance of traditions and customs in running a business    53
    2.4. Symbolism     55
  3. Verbal and non-verbal communication in the context of intercultural negotiations (Anna H. Jankowiak)     62
    3.1. Importance of communication in business    62
    3.2. Models of communication    63
    3.3. Verbal communication    66
    3.4. Non-verbal communication     70
      3.4.1. Kinesthetics – gestures, body language, facial expression    71
      3.4.2. Clothes and appearance     75
      3.4.3. Importance of distance in non-verbal communication    75
    3.5. Influence of communication on the negotiation process     77
      3.5.1. Principles of correct business communication in Japan     78
      3.5.2. Principles of correct business communication in China     79
      3.5.3. Principles of correct business communication in Germany     80
      3.5.4. Principles of correct business communication in France     80
      3.5.5. Principles of correct business communication in Great Britain     81
      3.5.6. Principles of correct business communication in Russia     82
      3.5.7. Principles of correct business communication in the United States    83
      3.5.8. Principles of correct business communication in Brazil     84
  4. Education and material culture as elements of national culture (Sebastian Bobowski)    85
    4.1. Education and culture    85
    4.2. Rate of enrolment     91
      4.2.1. Rate of enrolment and the level of social development according to UNDP     92
      4.2.2. Enrolment ratio in the OECD approach    94
    4.3. Illiteracy index    100
      4.3.1. Illiteracy in the UNESCO research     102
    4.4. Material culture    106
  5. Social organization (Szymon Mazurek)    111
    5.1. The degree of social organization    111
    5.2. Social roles of men and women     117
      5.2.1. The war between sexes in advertising     125
      5.2.2. The meaning of gender in the workplace     128
  6. Selected problems of a multicultural environment 136
    6.1. Culture shock (Aleksandra Kuźmińska-Haberla)    136
    6.2. Stereotypes and prejudice (Aleksandra Kuźmińska-Haberla)     142
    6.3. Country of Origin Effect (COE) and Syndrome NIH (Aleksandra Kuźmińska-Haberla)    144
    6.4. Political correctness (Aleksandra Kuźmińska-Haberla)     149
    6.5. Research in a multicultural environment (Przemysław Skulski)     151
  7. Specificity of business activities in selected regions 158
    7.1. Is ‘multi-culti’ OK? – business activity in the European culture area (Aleksandra Kuźmińska-Haberla)     158
      7.1.1. Relations or transactions?    158
      7.1.2. Pünktlichkeit versus mañana     160
      7.1.3. A reticent German woman in business or other differences     162
    7.2. How to achieve understanding with a samurai – specificity of business activity in Asia and the Pacific Rim (Aleksandra Kuźmińska-Haberla)    164
      7.2.1. It is easier in a group     165
      7.2.2. Never lose face and do not allow others to lose theirs    165
      7.2.3. Who is higher up, and who lower down, or a hierarchy     166
      7.2.4. Guanxi – in the world of mutual ties     168
    7.3. How to conquer the ‘Wild West’ – business culture in the USA (Anna H. Jankowiak)     170
      7.3.1. The rules of conquest in the ‘Wild West’    171
    7.4. Macho, macho – business activity in Latin America (Szymon Mazurek)    176
    7.5. Africa, the ‘New Continent’ for business (Sebastian Bobowski)    181
      7.5.1. Business etiquette in Africa     183
      7.5.2. Negotiating tips in selected African countries    184
      7.5.3. How to do business in Egypt    192
  Conclusion (Przemysław Skulski)     195
  Bibliography    197
  List of tables    205
  List of figures     206
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