Challenges for Companies and Consumers on International Market

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Challenges for Companies and Consumers on International Market

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The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to Economics in Katowice in 2017. This Conference, organized each year by the MAG Scholar, provided wonderful opportunity for academics and professionals from all over the world to share their knowledge, skills, and experience in the field of internationalization and all new phenomena on market. The entire publication is divided into five parts and contains selected papers presented at the 27th MAG Scholar Global Business, Marketing & Tourism Conference on “European Marketing from Global Perspective” in Katowice. First part provides inside to international environment element which influence on performance of companies and consumers. Second one presents selected aspects of marketing activities and instruments used on international market. Part three is focus on different business models undertaken by companies on international market. In part four there are papers which describe selected aspects of consumer behavior. Part five, which conclude this book, discusses range of papers dedicated to new trends in consumer behaviors on international market. The book does not cover all the important problems and issues of internationalization. It allows, however, prepare them as identification, presenting the importance and role of internationalization for companies and consumers on contemporary market.


Liczba stron251
WydawcaWydawnictwo Uniwersytetu Ekonomicznego w Katowicach
ISBN-13978-83-7875-537-1
Numer wydania1
Język publikacjiangielski
Informacja o sprzedawcyePWN sp. z o.o.

Ciekawe propozycje

Spis treści

  Foreword    7
  Acknowledgement    9
  Part I
  International environment for companies and consumers
  Marzena Czarnecka, Grzegorz Lot
  Consumer protection standards on electricity markets    13
  Urszula Grzega
  Selected elements of living conditions of the population of the European Union    25
  Agata Małysa-Kaleta
  Cultural determinants of consumer behavior in marketing practice – selected aspects    36
  Part II
  Marketing instruments and companies performance on international market
  Jean Pfiffelmann
  Talent attraction in global business through employer brand image    57
  Jakub Wolny, Marta Grybś-Kabocik
  Methods of low-budget promotion of startups    78
  György Jóna, Levente Varga
  Case study on marketing of a focal firm – a network approach    87
  Part III
  Business models of companies on international market
  Patryk Mączko
  International business activities on moto-vehicles market    101
  Agnieszka Tetla
  Logistic consumer service in preventing consumer misbehavior on insurance market    116
  Tomasz Silwanowicz
  Origin and development of collaborative finance    124
  Part IV
  Consumers and their behavior on international market
  Aleksandra Burgiel
  Consumers’ attitudes towards non-ownership consumption and their managerial implications     139
  Gabriela Hanus
  Children and adolescents as consumers on food market and their food choices – literature and research review    159
  Izabela Sowa
  Rationality of consumers’ behaviors as the basis of their typology    171
  Sławomir Smyczek
  Differences and similarities in consumer behavior on international market    186
  Part V
  New trends in consumer behavior on international market
  Krzysztof Hojeński, Agnieszka Put
  Benefits and threats for consumers of free-to-play games    205
  Marta Grybś-Kabocik
  Misbehavior of e-shops’ consumers – empirical analysis    227
  Agnieszka Hat
  Consumer ethnocentrism in service markets – the identification of typological groups    233
  List of authors    251
RozwińZwiń
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