Enterprise in Highly Competitive Environment


Enterprise in Highly Competitive Environment

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Adam Balcerzak


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The years 2008-2009 have been considered as the most difficult ones for most companies for many decades. The global financial crisis has influenced all economic players: multinational corporations such as the former biggest car producer General Motors, companies operating on the national markets, as well as small family enterprises or single entrepreneurs. As a result every manager or entrepreneur not only has had to take into consideration typical high competitive pressure of global economy but also has been forced to implement some remedies and adjustments to turbulent reality of the financial crisis. It means that whole business world has been focused on finding additional resources to survive the recession. In practice, at a time of recession companies tend to implement strategies and business solutions that are supposed to bring quick costs' reductions. Even though these immediate savings obtained during crises are usually necessary to survive, but still they are often only effective in very short term and can even sometimes become threat to a long term competitive potential of a company. It means that one of the most important skills of a good manager is the ability to keep long term perspective even when one needs to react to present problems. This is especially important in highly turbulent and competitive environment of contemporary global economy. As a result the idea and the aim of this book is to present some strategies and business solutions that can be an effective long term alternative to easily applicable, but only useful in the short term, obvious cost cuts and easy adjustments.

Liczba stron264
WydawcaWydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
Numer wydania1
Język publikacjipolski
Informacja o sprzedawcyePWN sp. z o.o.

Ciekawe propozycje

Spis treści

  Introduction (Adam P. Balcerzak)    7
  Part I. Improving Competiveness of Enterprise    18
    Renata Koneczna, Sustainable Business Concepts and Th eir Impact on the Increase of the Company's Competitive and Innovative Advantages    19
    Małgorzata Szałucka, Foreign Direct Investment as a Tool for Enhancing Competitiveness - the Experience of Polish Companies    33
    Marta Wierzbicka, Building Competitive Potential in the Dutch Biotechnological Industry Based on Clusters. An Example of BioMed Cluster in Amsterdam    49
    Zbigniew Wiśniewski, The Dynamics of Operational Management    61
    Małgorzata Wiśniewska, Zbigniew Wiśniewski, Changing the Role of Information in Organizations    73
    Katarzyna Dorota Kopeć, Obstacles and Perspectives of the Development of Cultural Sponsorship, Within the Framework of the Corporate Social Responsibility Strategy    87
    Robert Bęben, Raising Financial Resources for Developing a Business Viewed from the Perspective of the Conception of Marketing    97
    Zbigniew Drewniak, The National Capital Fund and its Role in Supporting of PE/VC Funds and Preventing Equity Gap    109
    Anna Jakubczak, Economical Eff ectiveness of Enterprises by the Sectors of Poland's National Economy    123
    Marcin Ratajczak, Economic Condition of Small and Medium Enterprises Located in Rural Areas of Warmia and Mazury    135
  Part II. Knowledge and Human Capital in Building Innovative    152
    Beata Michorowska, Knowledge Flows from Transnational Corporations to Local Subsidiaries    153
    Marcin Kuzel, Fostering Linkages and Initiating Knowledge and Skill Diff usion by Polish Affiliates of the World's Largest TNCs    167
    Małgorzata Baran, Knowledge Creation and Linkages in Clusters    193
    Iwona Szczepaniak, Intellectual Capital as a Source of Polish Food Industry Competitiveness    205
    Katarzyna Grzesik, Th e Evolution of Leaders Development in Organization    219
    Katarzyna Piwowar-Sulej, Evolution of an Employee Position in an Organization    233
    Beata Chmielewiec, Financing HR Activities During Recession    245
  Contributors    261
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