POLECAMY
Redakcja:
Wydawca:
Format:
ibuk
Running a business on an international scale requires not only a substantial body of knowledge but also the ability to apply it in practice. That is why our textbook, with a vast collection of practical examples, discusses a wide variety of pertinent issues connected with business operations in international markets, from international market analysis, drafting business plans, concluding business transactions and the insurance of goods through to customs clearance procedures and professional etiquette. We also explain the specificity of doing business online.
The book is addressed primarily to students of courses in economics and management. We hope it will also make interesting reading for entrepreneurs and people indirectly involved in international business, who work in its immediate environment in banks, chambers of commerce and consulting companies and those who have dealings with public administration at different levels in foreign countries.
Rok wydania | 2016 |
---|---|
Liczba stron | 192 |
Kategoria | Publikacje darmowe |
Wydawca | Wydawnictwo Uniwersytetu Łódzkiego |
ISBN-13 | 978-83-7969-988-9 |
Numer wydania | 1 |
Język publikacji | polski |
Informacja o sprzedawcy | ePWN sp. z o.o. |
POLECAMY
Ciekawe propozycje
Spis treści
Preface | 9 |
Chapter 1. Business etiquette (Janusz Świerkocki) | 11 |
1.1. What is etiquette and why do you need to know and observe it? | 11 |
1.2. Greeting someone and saying hello. Saying goodbye | 13 |
1.3. Introducing people | 16 |
1.4. Visiting cards | 16 |
1.5. Having a conversation | 19 |
1.6. Correspondence | 21 |
1.7. Business events and receptions | 23 |
1.7.1. Invitations | 24 |
1.7.2. Cocktail party | 25 |
1.7.3. Seated parties | 27 |
1.8. Personal appearance and dress code | 30 |
Questions and assignments | 32 |
Literature | 33 |
Chapter 2. Business plan (Tomasz Dorożyński, Wojciech Urbaniak) | 34 |
2.1. Notion | 34 |
2.2. Characteristics | 35 |
2.3. Using a business plan | 38 |
2.4. Contents | 42 |
2.4.1. Executive summary | 43 |
2.4.2. Business description | 44 |
2.4.3. Short description of the project | 45 |
2.4.4. Products and services covered by the project | 45 |
2.4.5. Business location | 46 |
2.4.6. Initial outlays | 46 |
2.4.7. Financing initial outlays | 47 |
2.4.8. Market analysis | 48 |
2.4.9. Market activities plan | 50 |
2.4.10. Human resources | 53 |
2.4.11. Supplies of materials for production (services) | 53 |
2.4.12. Other operating costs of production and their forecast | 54 |
2.4.13. Project timetable | 55 |
2.4.14. Financial forecast | 56 |
2.4.15. Risk factor | 57 |
Questions and assignments | 59 |
Literature | 59 |
Appendices | 60 |
Appendix 1. Simplified Balance Sheet | 61 |
Appendix 2. Profit and Loss Account | 62 |
Appendix 3. Cash Flow Forecast | 63 |
Chapter 3. Foreign market research (Tomasz Dorożyński, Wojciech Urbaniak) | 64 |
3.1. Notion | 64 |
3.2. Characteristics | 67 |
3.3. The role of market research in selecting foreign outlet marketplaces | 69 |
3.4. Geographic market research | 70 |
3.5. Goods and services market research | 73 |
3.6. Stages of foreign market research | 77 |
3.7. Research methods | 79 |
3.8. Sources of information about foreign markets | 83 |
Questions and assingements | 85 |
Literature | 85 |
Chapter 4. International business transactions (Bogdan Buczkowski) | 87 |
4.1. Foreign market entry modes | 87 |
4.1.1. Non-capital forms of operating on the international market | 89 |
4.1.2. Forms of operating on the international market with capital involve- ment | 94 |
4.2. Preparation and conclusion of commercial transactions | 96 |
4.2.1. Inquiry, offer, order and contracts | 96 |
4.2.2. Law applicable to the contract | 97 |
4.2.3. Commercial jurisdiction and enforcement of judgements | 100 |
4.2.4. Commercial uses, customs and contractual clauses | 102 |
4.4.5. Additional contract clauses | 110 |
4.3. Settlements of international business transactions | 113 |
Questions and assignments | 116 |
Literature | 117 |
Chapter 5. Insurance in international business transactions (Bogdan Buczkow- | |
ski) | 119 |
5.1. Classification of risks and risk management | 119 |
5.2. Liability of carriers in international transport | 124 |
5.2.1. Liability of carriers in maritime transport | 124 |
5.2.2. Liability of carriers in road transport | 125 |
5.2.3. Liability of carriers in rail transport | 125 |
5.2.4. Liability of carriers in air transport | 126 |
5.3. Methods for mitigation of risk | 127 |
5.4. Types of insurance contracts | 127 |
5.5. Policy insurance conditions | 131 |
5.6. Procedures for settlement of claims | 133 |
Questions and assignments | 135 |
Literature | 135 |
Chapter 6. Customs procedures in foreign trade (Bogdan Buczkowski) | 136 |
6.1. European Union Customs Code | 137 |
6.2. TARIC – Integrated Tariff of the European Union | 137 |
6.3. Documenting the origin of goods in foreign trade | 139 |
6.4. Customs value of goods as a basis for determining the charges due | 140 |
6.5. Incurrence of the customs debt and guarantees | 145 |
6.5.1. Customs debt on import | 145 |
6.5.2. Customs debt on export | 146 |
6. 6. Customs-approved use of goods | 146 |
6.6.1. Entering the goods into customs free zones or customs warehouses ... | 148 |
6.6.2 Abandonment of goods for the benefit of the state | 150 |
6.6.3. Re-export | 150 |
6.6.4. Destruction of goods | 150 |
6.7. Placing of goods under customs procedures | 151 |
6.7.1. Customs warehouse | 151 |
6.7.2. Processing under customs control | 155 |
6.7.3. Temporary importation or exportation | 156 |
6.7.4. Inward processing | 158 |
6.7.5. Outward processing | 160 |
6.7.6. Release into free circulation | 160 |
6.7.7. External and internal transit | 161 |
6.7.8. Exports | 163 |
6.7.9. Customs declaration with the use of the SAD | 165 |
Questions and assignments | 166 |
Literature | 167 |
Chapter 7. Electronic business (Anetta Kuna-Marszałek) | 169 |
7.1. The substance of the “new” economy | 169 |
7.2. Definition of e-business and related terms | 173 |
7.3. The Internet as an e-business environment | 177 |
7.4. E-business models | 180 |
Questions and assignments | 187 |
Literature | 187 |
List of tables | 190 |
List of figures | 191 |