Creativity and Innovation in Business and Education

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Creativity is now an exposed trait. This is due to the high need for innovation, original and useful solutions that serve the development of the organization, their effective market entry and long-term survival. This publication is a collection of papers prepared under The First National Conference „CREATIVE VIBES. Kreatywnością napędzamy gospodarkę”, whose aim was to stir issues concerning the significance of creativity from the point of view of the development of innovative economy, as well as to draw attention to the role of creativity in the education process of students and its impact on the development of professional competence.


Rok wydania2015
Liczba stron140
KategoriaPublikacje darmowe
WydawcaWydawnictwo Uniwersytetu Łódzkiego
ISBN-13978-83-8088-073-3
Numer wydania1
Język publikacjiangielski
Informacja o sprzedawcyePWN sp. z o.o.

Ciekawe propozycje

Spis treści

  Introduction     8
  
  Creativity and innovation in business     10
  Maciej Malarski – Diverse management, creativity and innovation     12
  Wiktoria Czarnecka, Karolina Dąbrowska – The essence and conditions of creativity in modern organizations     22
  Beata Glinkowska – Innovations in the sector of small and medium enterprises (SME)     32
  Kalina Stadnik – Creative leadership     44
  Aleksandra Olejniczak – Does a creative leader develop successful organisation? – The way of leading by Richard Branson     62
  Anna Magiera, Jolanta Religa – Open badges, creativity and successful leadership     72
  Natalia Stobiecka, Dominika Szyjkowska – Creativity as a determinant of shaping the career path     82
  
  Creativity and innovation in education     92
  Jolanta Religa, Tomasz Sułkowski – Innovation laboratory as a creativity stimulating environment     94
  Agata Rudnicka-Reichel, Janusz Reichel – CSR education in the light of active pedagogy. Research results     104
  Aneta Pawłowska – „Why do we need art history?” In the 21st century – in the context of the 20th century history of the discipline     114
  Alicja Ryczkowska – The use of music in promoting creativity     126
  Olga Hucko – Termination of auto narration as a creative thinking process     134
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