The retail trade in Europe – diagnosis and future prespectives

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The retail trade in Europe – diagnosis and future prespectives

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Retail trade constitutes an important sector of economies in European countries. Retail trade faces numerous changes caused by the processes of concentration and integration of retailers, internationalization of commercial organizations, progress within IT technologies and trends in customers` behaviours. Multiplicity and diversity of customers` needs, which may be satisfied in retail trade, contribute to the commencement of diverse ways of providing products to their customers by retail trade enterprises. The result of these changes is a new structure of retail trade network in particular European countries.

The objective of this study is the diagnosis of retail trade functioning in Europe and an attempt to outline perspectives and directions of development of this economic sector. The report constitutes a complex study of retail trade, retailers and retail chains functioning in Europe and its selected countries.

The characteristics of retail trade in Europe were conducted on the basis of available Eurostat statistics, data published by national statistical offices, research agencies, organisations of retailers and other institutions dealing with retail trade.

The primary sources were used for the needs of this work as well. The extensive objectives of this work required specifying the subject and spatial matter of direct research. The objects of the research were inhabitants of selected European countries: Belgium, Finland, France, Germany, Poland, Romania, Slovakia and Hungary.

The attempts to predict perspectives and directions of retail trade development in Europe were based on the experts` evaluation method.

The publication will certainly be very interesting for all people dealing with the issue of retail trade on a daily basis. The managers of retail companies, researchers as well as students will find these themes very useful.


Rok wydania2015
Liczba stron158
KategoriaInne
WydawcaWydawnictwo Uniwersytetu Ekonomicznego w Katowicach
ISBN-13978-83-7875-255-4
Numer wydania1
Język publikacjiangielski
Informacja o sprzedawcyePWN sp. z o.o.

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Spis treści

  Introduction     7
  
  Chapter 1. Theoretical and methodological aspects of retail trade research in Europe     9
  
  1.1. Specific of retail trade as a research subject     9
  1.2. Source foundations for retail trade research in Europe     17
  1.3. Methodological assumptions for retail trade research in Europe     25
  
  Chapter 2. Retail trade in Europe     29
  
  2.1. Retail trade in European Union in the years 2008-2012     29
  2.2. Retailing in European countries in the years 2008-2012     37
  2.3. Retailers in Europe     46
  
  Chapter 3. Retail trade in selected European countries     58
  
  3.1. Characteristics of research samples     58
  3.2. Retailing in European countries – case study     61
  3.2.1. Belgium     62
  3.2.2. Finland     71
  3.2.3. France     79
  3.2.4. Germany     88
  3.2.5. Hungary     98
  3.2.6. Poland     106
  3.2.7. Romania     113
  3.2.8. Slovakia     122
  3.3. Perspectives and directions of retail trade development in 2020 according to experts     129
  
  Conclusion     141
  Bibliography     145
  List of tables     151
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